Bacardi Label Redesign

The goal of this project was to bring the iconic Bacardi logo to life by illustrating a bat interacting with the fruit that flavors each rum in this collection. Each image was carefully constructed and paired with hand-drawn lettering to complement to the bold Sans Serif brand name. I created label redesigns for four flavors: Tangerine, Banana, Dragonberry, and Raspberry. The illustrations were created using micron pens on archival paper, digitally colored and edited using Procreate, Adobe Photoshop, and Adobe Illustrator.